{"id":41779,"date":"2025-02-19T06:42:57","date_gmt":"2025-02-19T05:42:57","guid":{"rendered":"https:\/\/www.c-a-s.de\/innovative-technology-solution-for-ernstings-family\/"},"modified":"2026-09-04T13:58:37","modified_gmt":"2026-09-04T11:58:37","slug":"innovative-technology-solution-for-ernstings-family","status":"publish","type":"post","link":"https:\/\/www.c-a-s.de\/en\/innovative-technology-solution-for-ernstings-family\/","title":{"rendered":"Innovative Technology Solution for Ernsting\u2019s family"},"content":{"rendered":"

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Success Story<\/p>\n<\/div>

Innovative Technology Solution
\nto Illustrate
\nOmnichannel Pricing<\/strong><\/span>
\n<\/span><\/h1><\/div><\/div>
reta award for Ernsting\u2019s<\/span> family<\/span><\/strong><\/div><\/div>
Learn more<\/span><\/a><\/div>
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Image source: Ernsting’s family<\/p>\n<\/div>

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reta award 2025 for I<\/strong>nnovative Technology Solution for Implementing Omnichannel Pricing at Ernsting’s family<\/span><\/h2><\/div><\/div>

The 2025 reta awards will be held for the 18th time. The international panel of experts from the business, academic, and research communities selects retail companies in five categories and one special category<\/a><\/span><\/span>. Projects are evaluated, in particular, based on their level of innovation and their strategic or financial benefits. The service providers that have supported the winners in the use and implementation of innovative technology solutions will be recognized as “Top Supplier Retail.”<\/em><\/p>\n

As the IT service provider for Ernsting\u2019s family\u2014this year\u2019s winner of the reta awards in the Supply Chain Excellence category\u2014CAS AG has received the Top Supplier Retail 2025 award.<\/em><\/p>\n

Hamburg, February 18, 2025<\/em><\/p>\n<\/div>

\"Top<\/span><\/div><\/div><\/div>

EHI and Lebensmittelzeitung are honoring CAS AG as a technology partner in the Supply Chain Excellence category with the Top Supplier Retail Award 2025!<\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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reta-award for an innovative technology solution based on SAP OPPS for <\/strong>Omnichannel Pricing <\/strong>and \u201cTop Supplier Retail\u201d Award for CAS AG<\/strong><\/h3><\/div><\/div>

Ernsting's family, a family-owned German textile retail company, specializes in women's and children's fashion and operates approximately 1,925 stores in Germany, Austria, and the Netherlands. <\/span> <\/span><\/p>\n

The fashion company has long pursued an omnichannel strategy and was looking for ways to replace single-channel pricing, in which each sales channel maintains its own promotional management and pricing engine. <\/span> <\/span><\/p>\n

When launching the new e-commerce platform for its online store, the mobile customer app, and the \"endless shelf\"\u2014which allows customers to access an expanded product assortment in retail stores\u2014each of which would have required a new promotion management system and pricing engine, Ernsting's family turned to the SAP and retail experts at CAS AG to work with the IT consulting firm on finding more efficient approaches to the fundamental issue of pricing while simultaneously leveraging synergies.<\/span> <\/span><\/p>\n<\/div>

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SAP OPPS Co-Innovation as the Foundation for an Innovative Technology Solution for Ernsting’s family<\/strong><\/h4><\/div><\/div>

The technical challenge was to establish a common understanding across all levels and channels within the company. To this end, many different stakeholders from the operational and strategic areas, as well as from management, were involved, which meant that a wide variety of needs had to be addressed simultaneously\u2014including those of the sales channels.<\/span> <\/span><\/p>\n

The first step in the solution was to form two interdisciplinary teams, one of which <\/span> handled<\/span>operational matters <\/span>such as campaign management logic, while the other was responsible for strategic issues such as pricing hierarchy levels. This approach also fostered even broader acceptance within the M\u00fcnsterland-based company, as employees were given the opportunity to voice their needs during the process.<\/span> <\/span><\/p>\n<\/div>

We are very proud and grateful to have been named a Top Supplier Retail 2025. It once again underscores our technical excellence in the field of innovative retail solutions based on SAP Public Cloud solutions.<\/p>\n<\/div>

Patrick Pierron<\/strong>, Head of the SAP Retail & Industry Center of Excellence at CAS AG<\/p>\n<\/div><\/div><\/div><\/div>

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The challenge posed by the internal IT structure was the closed point-of-sale system, which had been used for years in Ernsting's family stores without third-party software or cloud capabilities. In this context, it was necessary to consider and make fundamental decisions that would affect the entire company, including its branches. It was necessary to discuss system security issues that were not allowed to affect the responsiveness of the services.<\/span> <\/span><\/p>\n

To take all the technical requirements of the pricing process into account, the IT specialists at CAS AG, together with the IT contacts at Ernsting's family, <\/span>to conduct a preliminary study. <\/span> <\/span><\/p>\n

As part of this process, these requirements were first compared with the SAP standard to identify where the standardized solution needed to be intelligently enhanced. In a co-innovation initiative, the SAP partner company CAS AG worked with SAP OPPS Product Management to integrate new functionalities into the SAP standard in order to meet customer-specific requirements, such as ensuring that every 100th Shopping with the loyalty card wins. This enables a consistent shopping experience at every touchpoint, as SAP Omnichannel Promotion Pricing provides the foundation for offering customers the same shopping experience at every touchpoint.<\/span> <\/span><\/p>\n

A \"cloud-first\" architecture was selected and implemented for the customer project at Ernsting's family. Promotions for all online and offline touchpoints are now managed on the <\/span>SAP Business Technology Platform (SAP BTP)<\/span><\/a> using Omnichannel Promotion Pricing (OPPS). SAP Omnichannel Promotion Pricing (OPPS) is an innovative B2B IT solution for the unified management of pricing and promotional strategies across various sales channels. As a central pricing and promotion repository, it consolidates all relevant data for price calculation, enabling promotions to be efficiently calculated and optimally distributed.<\/span> <\/span><\/p>\n

In addition, the company relies on a backup solution for offline scenarios to ensure that stores are always ready to make sales. To guarantee this, our IT experts have implemented SAP's local PPS Pox in conjunction with our <\/span>CAS Store Integration Bus<\/span><\/b><\/a> . <\/span>This enables reliable, efficient data delivery and ensures that, even in offline scenarios, stores can still operate independently and without data loss continue<\/span>operate<\/span>can continue<\/span>.<\/span><\/span> <\/span><\/span><\/span><\/p>\n<\/div>

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Get to know SAP OPP<\/span><\/a><\/div>
<\/div><\/div><\/div>
\"CAS<\/a><\/span><\/div>

With approximately 1,925 stores in Germany, Austria, and the Netherlands, a multi-award-winning online presence, and approximately 12,510 employees, Ernsting\u2019s family is one of the leading omnichannel retailers in the Western European apparel retail sector. <\/em><\/p>\n

In the 2023\/24 fiscal year, Ernsting\u2019s family reported revenue of approximately 1.465 billion euros. The company, based in Coesfeld (Westphalia), offers fashion and accessories for the whole family, with a focus on lingerie, women’s clothing, and children’s clothing. Quality at surprisingly affordable prices is the company\u2019s guiding principle, and it continues to expand into new distribution channels and sales locations while upholding its social, societal, and environmental responsibilities.<\/em><\/p>\n

For more information, visit https:\/\/company.ernstings-family.com\/de\/de\/ueber-uns<\/a><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
reta-award for a SAP OPPS-based technology solution and “Top Supplier Retail” for CAS AG<\/strong><\/div><\/div>

Ernsting's family, a family-owned German textile retail company, specializes in women's and children's fashion and operates approximately 1,925 stores in Germany, Austria, and the Netherlands. <\/span> <\/span><\/p>\n

The fashion company has long pursued an omnichannel strategy and was looking for ways to replace single-channel pricing, in which each sales channel maintains its own promotional management and pricing engine. <\/span> <\/span><\/p>\n

When launching the new e-commerce platform for its online store, the mobile customer app, and the \"endless shelf\"\u2014which allows customers to access an expanded product assortment in retail stores\u2014each of which would have required a new promotion management system and pricing engine, Ernsting's family turned to the SAP and retail experts at CAS AG to work with the IT consulting firm on finding more efficient approaches to the fundamental issue of pricing while simultaneously leveraging synergies.<\/span> <\/span><\/p>\n<\/div>

We are very proud and grateful to have been named a Top Supplier Retail 2025. It once again underscores our technical excellence in the field of innovative retail solutions based on SAP Public Cloud solutions.<\/p>\n<\/div>

Patrick Pierron<\/strong>, Head of the SAP Retail & Industry Center of Excellence at CAS AG<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>
SAP OPPS Co-Innovation as the Foundation for an Innovative Technology Solution for Ernsting’s family<\/strong><\/div><\/div>

The technical challenge was to establish a shared understanding across all levels and channels within the company. To this end, many different stakeholders from the operational and strategic divisions, as well as from senior management, were involved, which meant that a wide range of needs had to be addressed simultaneously\u2014including those of the sales channels.<\/span> <\/span><\/p>\n

The first step in the solution was to form two interdisciplinary teams, one of which <\/span> handled<\/span>operational matters <\/span>such as campaign management logic, while the other was responsible for strategic issues such as pricing hierarchy levels. This approach also fostered even broader acceptance within the M\u00fcnsterland-based company, as employees were given the opportunity to voice their needs during the process.<\/span> <\/span><\/p>\n

The challenge with the internal IT structure lay in the closed point-of-sale system, which had been used for years in the Ernsting's family stores without any third-party software or cloud capabilities. In this context, it was necessary to consider and make fundamental decisions that would affect the entire company, including its branches. It was necessary to discuss system security issues that were not allowed to affect the responsiveness of the services.<\/span> <\/span><\/p>\n

To ensure that all technical requirements for pricing were taken into account, the IT specialists at CAS AG, together with the IT contacts at Ernsting's family, <\/span>to conduct a preliminary study. <\/span> <\/span><\/p>\n

As part of this process, these requirements were first compared with the SAP standard to identify where the standardized solution needed to be intelligently enhanced. In a co-innovation initiative, the SAP partner company CAS AG worked with SAP OPPS Product Management to integrate new functionalities into the SAP standard to ensure that customer-specific requirements could be met\u2014such as, for example, that every 100th Shopping with the loyalty card wins the prize. This enables a consistent shopping experience at every touchpoint, as SAP Omnichannel Promotion Pricing provides the foundation for offering customers the same shopping experience at every touchpoint.<\/span> <\/span><\/p>\n

A \"cloud-first\" architecture was selected and implemented for the customer project at Ernsting's family. Promotions for all online and offline touchpoints are now managed on the <\/span>SAP Business Technology Platform (SAP BTP)<\/span><\/a> using Omnichannel Promotion Pricing (OPPS). SAP Omnichannel Promotion Pricing (OPPS) is an innovative B2B IT solution for the unified management of pricing and promotional strategies across various sales channels. As a central price and promotion repository, it consolidates all relevant data for price calculation, enabling promotional campaigns to be efficiently calculated and optimally distributed.<\/span> <\/span><\/p>\n

In addition, the company relies on a backup plan for offline scenarios to ensure that stores are ready to sell at all times. To guarantee this, our IT experts have implemented SAP's local PPS Pox in conjunction with our <\/span>CAS Store Integration Bus<\/span><\/b><\/a> . <\/span>This enables reliable, efficient data delivery and ensures that, even in offline scenarios, stores can still operate independently and without data loss continue<\/span>operate<\/span>can continue<\/span>.<\/span><\/span><\/span><\/span><\/p>\n<\/div>

<\/div>
Get to know SAP OPP<\/span><\/a><\/div>
<\/div><\/div><\/div>
\"CAS<\/a><\/span><\/div>

With approximately 1,925 stores in Germany, Austria, and the Netherlands, a multi-award-winning online presence, and approximately 12,510 employees, Ernsting\u2019s family is one of the leading omnichannel retailers in the Western European apparel retail sector. <\/em><\/p>\n

In the 2023\/24 fiscal year, Ernsting\u2019s family reported revenue of approximately 1.465 billion euros. The company, based in Coesfeld (Westphalia), offers fashion and accessories for the whole family, with a focus on lingerie, women’s clothing, and children’s clothing. Quality at surprisingly affordable prices is the company\u2019s guiding principle, and it continues to expand into new distribution channels and sales locations while upholding its social, societal, and environmental responsibilities.<\/em><\/p>\n

For more information, visit https:\/\/company.ernstings-family.com\/de\/de\/ueber-uns<\/a><\/p>\n<\/div>

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