Seamless Integration of Herrmann Ultraschall IT Systems
A leading manufacturer of ultrasonic welding technology has partnered with Lobster and CAS AG to create a future-proof data hub that does more than just seamlessly integrate Salesforce with its ERP systems.
Karlsbad (Baden), Hamburg , November 17, 2025
Seamlessly Integrate IT Systems with CAS AG
Herrmann Ultraschall, a highly specialized machinery manufacturer, has implemented IT systems—such as Salesforce—for its global business across all stages of customer acquisition and retention. To ensure that all customer, product, and order data flows seamlessly between the new CRM system and the company's ERP systems, the mechanical engineering experts implemented the Lobster_data solution with the help of CAS AG and successfully migrated the data from the old CRM system to Salesforce.
The management at Herrmann Ultraschall is highly satisfied with the consulting services and project implementation provided by the integration specialists at CAS AG. "We had a very tight schedule, which we were able to meet thanks to the excellent collaboration with the consultants at CAS AG," says Thorsten Hofheinz, Head of Business IT & Enterprise Architecture Management at Herrmann Ultraschall. As planned, the machine manufacturer was able to put Salesforce into operation in July 2025.
Andreas Born, a Business IT Consultant at Herrmann Ultraschall, is also very satisfied with the consultants at CAS AG: "They brought with them in-depth expertise in Lobster and Salesforce." Last but not least, the experts at CAS AG have always worked with a high degree of transparency, made themselves available quickly when challenges arose, and always been willing to listen. In addition, CAS AG is helping the team at Herrmann Ultraschall set up their first data connections using Lobster's user-friendly tool.
CAS AG was able to quickly develop solutions for challenges related to data migration into a unified CRM system, such as duplicate customer records from the U.S. and European operations.
Using Lobster's middleware and with the support of CAS AG, the mechanical engineering company has already seamlessly integrated Salesforce with its Abas ERP system for all sales processes. In the PLASTICS division alone, Herrmann Ultraschall offers its customers over 40,000 different module variants, which it uses to manufacture production machines. All of them are available in Salesforce.
Lobster_data will now be rolled out step by step for all other data connections within the company. There are also plans to integrate the construction drawings for the machines—most of which are customized for individual customers—into Salesforce.
Herrmann Ultraschall, a highly specialized manufacturer of machinery, has implemented Salesforce for its global business across all stages of customer acquisition and retention. To ensure that all customer, product, and order data flows seamlessly between the new CRM system and the company's ERP systems, the mechanical engineering experts implemented the Lobster_data solution with the help of CAS AG and successfully migrated the data from the old CRM system to Salesforce.
The management at Herrmann Ultraschall is highly satisfied with the consulting services and project implementation provided by the integration specialists at CAS AG. "We had a very tight schedule, which we were able to meet thanks to the excellent collaboration with the consultants at CAS AG," says Thorsten Hofheinz, Head of Business IT & Enterprise Architecture Management at Herrmann Ultraschall. As planned, the machine manufacturer was able to put Salesforce into operation in July 2025.
Andreas Born, a Business IT Consultant at Herrmann Ultraschall, is also very satisfied with the consultants from CAS AG: "They brought with them in-depth expertise in Lobster and Salesforce." Last but not least, the experts at CAS AG always worked with a high degree of transparency, were quick to respond when challenges arose, and were always willing to listen. In addition, CAS AG is helping the team at Herrmann Ultraschall set up their own initial data connections using Lobster's user-friendly tool.
CAS AG was able to quickly develop solutions for challenges associated with data migration to a unified CRM system, such as duplicate customer records from the U.S. and European operations.
Using Lobster's middleware and with the support of CAS AG, the mechanical engineering company Salesforce has already seamlessly integrated all of its sales processes with its Abas ERP system. In the PLASTICS division alone, Herrmann Ultraschall offers its customers over 40,000 different module variants, which it uses to manufacture production machines. All of them are available in Salesforce.
Lobster_data will now be rolled out step by step for all other data connections within the company. There are also plans to integrate the construction drawings for the machines—most of which are customized for individual customers—into Salesforce.
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