Working in conjunction with other SAP applications, Hamburg Commercial Bank AG has developed a sales platform that places an even greater focus on the bank’s customers.
Working in conjunction with other SAP applications, Hamburg Commercial Bank AG has developed a sales platform that places an even greater focus on the bank’s customers.
Customer-centricity as the core of all activities, supported by a central customer information system that stores legally binding customer data and distributes it to downstream systems.
Consultants from CAS AG worked with the project team at Hamburg Commercial Bank AG to implement the SAP GP solution. Integration into the existing IT infrastructure and customization to meet individual requirements ensure centralized management of the relevant data without redundant data entry and storage.
Working in conjunction with other SAP applications, Hamburg Commercial Bank AG has developed a sales platform that places an even greater focus on the bank’s customers. The platform, which is based on business partner information, is a reliable information system that provides a high degree of transparency regarding transactions and customers.
Customer data can now be analyzed in a targeted manner to provide personalized service that fosters long-term customer loyalty and satisfaction. To this end, the system supports bank-wide maintenance of customer, prospect, and associated contact information. This allows the practical knowledge of the account managers to be centralized.
Customer-centricity as the core of all activities, supported by a central customer information system that stores legally binding customer data and distributes it to downstream systems.
Consultants from CAS AG worked with the project team at Hamburg Commercial Bank AG to implement the SAP GP solution. Integration into the existing IT infrastructure and customization to meet individual requirements ensure centralized management of the relevant data without redundant data entry and storage.
Working in conjunction with other SAP applications, Hamburg Commercial Bank AG has developed a sales platform that places an even greater focus on the bank’s customers. The platform, which is based on business partner information, is a reliable information system that provides a high degree of transparency regarding transactions and customers.
Customer data can now be analyzed in a targeted manner to provide personalized service that fosters long-term customer loyalty and satisfaction. To this end, the system supports bank-wide maintenance of customer, prospect, and associated contact information. This allows the practical knowledge of the account managers to be centralized.


